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New Twitter campaign promotes electronic record-sharing

Author: Leila Hawkins
20 March 2017

A new Twitter campaign to promote the benefits of sharing patient records electronically launches today.

‘Know About Me’ is an initiative led by the National Council for Palliative Care (NCPC) and commissioned by NHS England that will run for the next four weeks.

The goal of the campaign is to help people understand how electronic record-sharing can benefit patients receiving palliative or end of life care, by saving them having to repeat their medical history to different doctors. Each of the four weeks will have a different theme, from addressing why record sharing matters, how it can help, identifying concerns and finally looking at practical next steps.

The campaign is based on the question “how will people know about me?” It is about sharing medical wishes, likes or dislikes – such as difficulty in swallowing tablets – as well as key points from a medical history.

Claire Henry, Chief Executive of the National Council for Palliative Care, said:

 “Everyone should have good quality end of life care, but sometimes delays in sharing information can be a barrier to receiving this. With this campaign, we hope that people will start to become aware of what the benefits are, and how to talk to their GP or other medical staff to see what’s available in their area to ensure their wishes and priorities for end of life care are known and respected.”

“When you’re ill, you’re often also worried. Having to repeatedly give your medical history can be frustrating. We want people to know that they are ways to record some of that information electronically, so you only get asked the important questions.”

The campaign will be hosted on @NCPC_Tweets and will use the hashtag #KnowAboutMe.

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