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The working life of a Marketing Coordinator

Author: Stevie Footman
24 January 2018

Stevie Footman is the Marketing Coordinator at St Marys Hospice in Ulverston. She works alongside Marketing Manager Sarah Simpson. The Marketing team covers every area of the Hospice from Retail to Volunteering, Clinical, Education, Fundraising, Living well and Family support.

There’s no typical day in our office and everything moves a mile a minute. Covering the whole hospice means we have to be on top of every awareness day, every event and every new idea.

Our ideas are then given St Mary’s unique look and feel before going out to the public. We aim to promote the work we do here at St Mary’s and thank everyone in our local community who makes it possible for us to provide free palliative care to local people and their families. Our supporters are at the heart of what we do and through good marketing we can continue to reach even more people.

Part of my role is to act as a press officer, we use the local media a lot to promote our services and showcase our events. I enjoy working with the press as I have a degree in Journalism and a love of the media. In the articles I write I try to capture the buzz at our events and make it relatable to our local audience.

This year through a strong presence in the media and online our annual event the Walk to Remember managed to draw a record breaking 692 people and raise over £50,000. The money raised provides nearly 2,700 hours of patient care.

A highlight of the role for me is that I get to meet new and wonderful people every day. I get to hear our supporter’s incredible stories and capture the amazing memories they have. From a Nan jumping out of an airplane to a little girl raising £3.50 for us on a car boot. Our supporters are special. The things they do to raise money for us never fails to surprise or inspire me.

Our website is the online face of our hospice, as an introduction to us we ensure it promotes our values. Our small team works hard to keep it looking aspiring, professional and caring. A large part of our role is building an online presence. We use social media to create conversations with our supporters.

We share our supporters unique stories and help them promote community events. Social media is a crucial tool in the current climate and we utilize it by keeping our content fresh, keeping up to date with trends and making connections with our audience. We’re on Twitter, Facebook, YouTube, Instagram and WordPress. These free platforms mean we can host an endless stream of content to get our messages out in a way that is interactive and varied.

I like the creative freedom of my role and coming up with innovative ideas to introduce St Mary’s to new audiences. Recently I worked on promotional materials for our Bereavement Support Team who were presenting an abstract at a Hospice UK conference. This abstract aimed to showcase our new Facebook support group. I came up with the idea of giving out keyboard stickers with St Mary’s Forget-me-not on so anyone can pop one on their keyboard as a reminder that support is just a click away.

I enjoy working in the third sector as I have a job where I am able to make a difference to people’s lives. I’ve had the opportunity to work on numerous exciting campaigns and I am currently working on new creative ideas to represent the individual personalities of our patients.

We’ve had many remarkable people use the hospice services and every one you meet has a different story to tell. After a year of working at St Mary’s I can honestly say working in a hospice isn’t all doom and gloom, there’s so much life here.

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